Forging an Identity

Hey everyone,

We have been busy in many directions over the past two months, from fixing bugs in the alpha client to exploring new and potential partnerships that will shape the future of our studio.

I'm pleased to say that our internal footage of the game has come a long way and it has really felt like a milestone — something we as developers can look at and say: "hey – we have a game!"

Today, I'd like to share one specific thing we've been working on, which you might have already noticed somewhere...

Making a Mark

Over the past three months, we've been working with the talented graphic designer Lurinzu on a new logo for the game. Our previous logos were made by me, and while I enjoy typography — I don't have much talent for it!

We were keen to do this because we won't be ready to show game art for quite a while. In the meantime, a logo makes a great "anchor" for the visual identity of the project.

Here's our new logo as it now appears on our front page:

We set out to craft a logo that feels organic, bespoke, and "refined, yet accessible" — and I think the result does a great job at communicating these qualities of the game.

As with many creative processes, we used lots of reference material. Some was already hoarded for general game art direction, some was specific to typography, and some was added during our explorations.

Above, you can see some of the Victorian type that was referenced for parts of the 'C', with some softening applied to better suit our style.

It's worth saying that game logos are quite different to logos for print or even other digital products, and we learned a lot from reflecting on how other games brand themselves.

For example, games in the Fantasy/Strategy genres often use metallic colours and shapes, or gems to communicate progression through gathering of wealth. We first had to understand that rule, before deciding to deviate because it wouldn't be a fit for Causeway's lore and world-building.

You can now enjoy the new logo across our socials, and if you'd like to see more work from Lurinzu — go check out their instagram.

If you particularly like the new visuals, do feel free to share them with a friend!

We'll remain busy on our side working on the game, and look forward to updating you again in the new year.

Until next time,
Softmints